Sponsored by
Before we dive into today’s newsletter, first a word from our sponsor.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
It started with an essay.
I entered a contest asking a simple question. How could AI help the fire service? Many people might go straight to operations, training, or equipment. I went to mental health. Specifically, the conversations that never seem to happen in the firehouse. You know the ones. Someone is clearly not okay, and everybody sees it, and everybody knows it, and nobody says anything. Not because they don't care. Because they don't know how to start.
That idea stuck with me. And instead of waiting to see if the essay would go anywhere, I did what I always do when something feels real. I built it.
I want to introduce you to Reach.
Reach is a conversation-coaching app for people who know there is something to say but do not know how to say it or how to start. And before you think that is someone else, let me tell you something. I am a coach. I work with words for a living. And even I have moments where I am standing at the edge of a hard conversation with someone I care about, and I do not know how to open the door without closing it.
That is who Reach is for. Not just first responders. Not just people in crisis. Everyone who has ever gone quiet when they should have spoken up.
Most apps in this space are built for the person struggling. Reach is built for the person watching. It is not a mood tracker. It is not a hotline. It is a coaching tool that helps people have better conversations. You describe what you are noticing, explain the relationship, and tell Reach what your goal is going in. It gives you back a coaching brief. What to say. What to avoid. What to listen for. What to do if it goes sideways.
I built a working version in a single day, and it is already live on the internet. When I typed reachcoach.app in the browser, and it showed up, I felt that. But I am someone who knows the job is not done until it is done. So while I am sitting in that moment, I am already building the full version, the one with accounts, saved briefs, and a complete coaching experience.
I built this without hiring anyone. Without a development team. Without waiting for permission. Because I always say I know I am mentally okay when I am in creation mode. And right now I am deep in it.
This all started with an essay, but I am not waiting for a contest's validation to share something I feel is worthwhile. That is not how I operate, and it is not how I built this brand.
Here is what I am asking from you today. Go to reachcoach.app and try it. Use a real scenario, something you are actually sitting with right now. See what the coaching brief gives you. Then come back and tell me what you think. What worked, what missed, what you wish it did. Every piece of feedback goes directly into making Reach the best version of itself for the people who need it.
This is just the beginning.
Keep building. Sevy
Building. Finishing. Moving Forward.
